BrandProtect®

BrandProtect® is a trade mark assessment, infringement monitoring, and protection solution that assists organisations in maintaining and defending the value of their brand.

By understanding the key aspects of the brand, and by regularly monitoring publicly available data, BrandProtect® aims to stop others from using similar brand aspects, before this infringing conduct becomes entrenched, thereby minimising the need to resort to litigation.

While early detection and prevention of brand infringement is the prime object, BrandProtect® provides other benefits for an organisation.

The BrandProtect® process allows Piper Alderman's IP lawyers to work closely with those responsible for the organisation's trade marks, to build a better understanding of what makes a strong, well protected brand.

The legal protectability of a brand is one of the matters taken into account in placing a monetary value on the brand. BrandProtect® provides the information required by brand valuers to make that assessment.

Clients can opt to pay for BrandProtect® as a fixed fee annual retainer, allowing them to accurately budget and allow for the costs involved.

Download case alerts
Hansen v Bickfords (MONSTER in Australian case) - decision of Australia Federal Court, Middleton J, 31 March 2008 u
Hansen v Bickfords (MONSTER trade mark in New Zealand) - decision of NZ Trade Marks Office, 15 April 2008 u

For more information contact Tim O'Callaghan.